HARR NEWS
Harr Motor Company buys Bancroft Motors
March 2008
HARR FAMILY CONTINUES TO GROW Harr Dodge Expands Inventory To Include Jeep and Chrysler (WORCESTER, MA) – Today, the Harr Motor Group announced it has purchased assets of Bancroft Chrysler – Jeep, and will relocate the brands to Harr Dodge, part of Harr’s automotive complex at 100 – 120 Gold Star Boulevard. The new dealership will be called Harr Chrysler Jeep Dodge. Harr Motor Group now markets six brands in Worcester: Dodge, Toyota, Ford, Scion, Jeep and Chrysler. “Jeep is an iconic American brand, “said Charles K. Ribakoff, Harr’s President, “and the addition of Chrysler gives us luxury vehicles that are a great addition to our current vehicle lines.” “I believe American manufacturers continue to improve their products, and are making world class cars and trucks, “ he continued. “I think this is a great time to make an additional investment in American vehicles, and a great time to expand our presence in the Worcester market.” The entire campus of Harr has recently undergone the largest renovation in its 60 year history. The facilities are a multi-million dollar investment in a commitment to a vibrant Worcester for the future. The renovations and expansion addressed the needs of the Dodge, Toyota, Ford and Scion automotive departments, helping to provide easier access to showrooms and service departments for clients and others, and provide employees with much needed modernization of office and work spaces. Harr’s state-of-the-art service departments – including the new Dodge, Chrysler and Jeep service department – are open six days a week and offer early bird and after hours drop off service. For more customer convenience, Harr now features on-line service scheduling. Harr has served the Worcester community and beyond for over 59 years. Harr is a Five Star Dodge Dealer, a Ford Blue Oval Award winner and a multi-year winner of the coveted Toyota Distinguished Service award. Offering a large selection of new and pre-owned vehicles, as well as state-of-the-art parts, service and conditioning expertise, Harr is located at 100 Gold Star Boulevard in Worcester, MA. For further information visit, www.HARR.com or call, 508.471.2600.
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